What are Behavioral Analytics?

Behavioral Analytics is a subset of business analytics that focuses on understanding what consumers and applications do, as well as how and why they act in certain ways. It's particularly prevalent in the realm of eCommerce and online retailing, online gaming and Web applications. In practice, behavioral analytics seeks to connect seemingly unrelated data points and explain or predict outcomes, future trends or the likelihood of certain events. At the heart of behavioral analytics is such data as online navigation paths, clickstreams, social media interactions, purchases or shopping cart abandonment decisions, though it may also include more specific metrics.

Teradata Take: But behavioral analytics can be more than just tracking people. Its principles also apply to the interactions and dynamics between processes, machines and equipment, even macroeconomic trends.