Analyst Content

Teradata® Customer Journey: A New Set of Keys to Drive Customer Experience

At any moment in a large organization, chances are that its customers could span the entire range of engagement—from an initial flirtation to a longtime commitment. Understanding the behavior of individual customers is technically daunting even on a small scale, much less in the tens of millions. Even more difficult is knowing when to intervene, what to offer, and over what channel.

Ted Cuzzillo of Datadoodle explores how Teradata® Customer Journey is designed to do just this, helping organizations personalize engagement—for each customer, at the right moment, and across all channels whether online or offline.

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