Case Study

Ticketmaster: Using the Cloud Capitalizing on Performance, Analytics, and Data to Deliver Insights

A recent Teradata customer survey indicates that by 2020, 85% expect to buy analytics as-a-service. Ultimately, these solutions need to free enterprises to focus on how analytic insight can move the needle for their company.

Founded more than 40 years ago, Ticketmaster has grown into a global ticket retailer, selling hundreds of millions of tickets annually. To meet the corporate objective of eliminating on-premises data centers, Ticketmaster put everything in the cloud including production, development, and disaster recovery.

This whitepaper examines how Ticketmaster successfully migrated to the cloud through use of the Teradata IntelliCloud. The migration was completed on schedule and within budget, taking just 10 weeks to complete. Read the paper to learn about Ticketmaster's journey into the cloud – including the performance improvements they realized in the process.